Tuesday, November 22, 2005

The next revolution...

…will not be televised; it will be podcast.”
According to one of my podcast books. (It’s typical that middle-aged guys like me gotta read books about what younger techno-kool people like me just intuit.)
So, my dear friend Lulu who sends out the “Farm Report on e-mail”, which concerns selling her and her husband, Farmer Herman’s produce from their farm in North Florida, can now reach a lot more people. Don’t ask me for statistics, but podcasting is only a year old and has changed the world in a limited way. In my view, it has made knowledge and content more specific. That’s something we’ve been waiting for. I can not watch as often as I can listen. I want to know, but I can not read as often as I can listen. Want me to repeat it in a different way?
My friend Lulu’s business depends in some way on communicating effectively in the right time and the right place. Podcasting does that. Not all the logistics are worked out yet, but in my view, podcasting is a delightful tool to get information to people as they need it.
IF we get involved in it now, we can do good work.
Lulu and Herman, who already know what’s what (in that they know what they need to inform people about), can be famous.