The Business of SL

The Business of SL (See http://www.youtube.com/watch?v=3ZZlV2srUIE&feature=related

And then go to the 3 episodes that follow) is a pretty good discussion of that aspect of virtual worlds. By now, the importance of virtual worlds in business—even my business of higher education—seems obvious. The fascinating thing is the resistance to adopt based on unfamiliarity.